Vision & Values

Our vision:


To be the dominant Life, Health and Pensions player built on trust by world-class people and service.


This we hope to achieve by:

  • Understanding the needs of customers and offering them superior products and service;
  • Leveraging technology to service customers quickly, efficiently and conveniently;
  • Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders;
  • Providing an enabling environment to foster growth and learning for our employees;
  • And above all, building transparency in all our dealings.

Our values:


The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundary-less, Humility and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work. Every member of the ICICI Prudential team is committed to the 5 core values and these values shine forth in all we do.


Boundaryless – I will treat organization agenda as paramount

Integrity – What I do when nobody is watching me

Humility – Openness to learn a change

Customer First – Service excellence towards Internal and External Customers

Passion – Demonstrates infectious energy and enthusiasm


We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.